Getting noticed on the Internet is probably one of the most difficult challenges any website faces. With so many individuals and businesses trying to get attention on the web, it seems impossible to break through all that noise. However, it’s possible for you to stand out among the crowd. Here’s how you can start increasing the traffic to your website.
Creative, consistent content is king.
It may be cliche and an over-used statement, but it’s still true. Developing unique, consistent and valuable content is key to engaging an audience, staying in the top rankings of search databases like Google, and attracting new people to your website.
Guest blogging and creating content for other websites where your ideal readers read is one of the best things you can do to draw an audience back to your website.
Get on the Search Engine Optimization (SEO) train.
Getting to the top of any search list requires a little legwork in the SEO department. You want to make sure that your website looks good, has a simple and effective navigation system, and is a safe web portal that functions well. A keyword in your URL wouldn’t hurt either.
Churning out new content on a consistent basis on your topic can place you higher in the search rankings. Don’t forget to include metadata like keywords, tags and descriptions in your posts.
If you can get some reputable websites to link back to you, that helps position you as an authority figure well (guest blogging is a great way to do this).
A high bounce rate will count against you, so check your analytics to see if that’s an issue.
Hang out where your ideal audience hangs out online.
Does your ideal audience frequent Twitter or Pinterest? Or do they get off on forums focused on a particular topic? Maybe your ideal readers often read a hot news website. Interact and engage in a conversation with them there. Share your valuable ideas and content with them.
You don’t necessarily have to start the conversation. Look for people with questions about your topic(s) and you can share your know-how in a comment back. Be sure to include links back to your website, and if they like what you have to share, they will follow.
Now, get to work and start attracting that audience you want!
